Geisinger Health System Signage Case Study

Geisinger Health System

Founded in 1915, Geisinger Health System serves more than 2.6 million residents in 44 Pennsylvania counties as a not-for-profit, fully integrated health services organization that is dedicated to excellence in care, education, research and service.

In early 2005, Geisinger Health System began a plan to rebrand their signage program, beginning with their main campus located in Danville, Pennsyvania. Their intention was not only to update their existing facility appearance, but in addition unify the appearance of their numerous satellite locations.

As a standing customer of nearly 15 years, Geisinger Health System came to Howard Industries’ PRIME Sign Program requesting a complete exterior signage survey of their Danville campus as well as several signage program design options. Howard Industries PRIME Sign Program successfully completed the survey and provided Geisinger Health System with their current contemporary signage brand. In the following year since, Howard Industries PRIME Sign Program has outfitted much of GHS additional facility locations throughout central/western Pennsylvania with new exterior signage.