Building Identification Signs

In developing a signage master plan, the exterior building identification signs take on the role of confirming destinations and identifying particular buildings within multiple building facilities or campuses. All will require establishing a hierarchy of information within the wayfinding sign program to determine what information, locations and sign types will best benefit motorists and pedestrians.

Building identification signs provide uniform identification of major buildings and should be strategically located to be easily visible to motorists and pedestrians as they navigate the grounds or campus. These signs can employ the simplicity of wall mounted signs with building numbers or names; more tailored channel letter structures for logos and logotype; or strategically placed freestanding post & panel signs, pylons or small monument type signs.

Master Signage Plan for Building Identification Signs

In regard to building identification signs, our comprehensive signage master plan process evaluates the unique needs of every project and involves:

• the input, vision and goals of the client
• research and analysis of sign locations and architecture, as well as sign size and type
• limitations of building façade, environment, visibility, and resources for electricity (for illuminated signs)
• concept and design development that provides a uniform, organized approach to building identification
• continuity of visual identity that engages and reinforces branding
• product design and construction that achieves a balance between design, durability and functional flexibility
• aesthetic consistency with other signs in the overall signage program in regard to design, color, and construction

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