Main Identification Signs

In developing a signage master plan consider that identification signs are the big players in telling visitors and the surrounding community who you are and what you are about. Identification signs should be located at all principal entrances of a campus, facility or building site.

Main identification signs introduce and welcome visitors to your facility and should be large, strategically located and easily seen at a distance. They should carry your logo or trademark, your color scheme and are preferably illuminated. Depending on location, main identification signs can be large low-profile signs, pylons or monument signs, and can incorporate LED message units. Secondary site identification signs tend be somewhat smaller and should confirm destinations or aid in establishing recognition of building entrances or various areas of a campus/facility.

Master Signage Plan for Main Indentification Signs

In regard to identification signs, our comprehensive signage master plan process evaluates the unique needs of every project and involves:

• the input, vision and goals of the client
• research and analysis of sign locations as well as sign size and type
• limitations of grounds, environment, visibility, and resources
• concept and design development that creates a visual identity to engage and reinforce branding thus promoting community awareness and recognition
• product design and construction that achieves a balance between design, durability and functional flexibility insuring that the sign investment lasts for many years and never becomes obsolete
• aesthetic consistency with other signs in the overall signage program in regard to design, color, and construction

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